For class tomorrow (Friday, November 9), I would like you to look at the following website:
http://www.nickyee.com/daedalus/gateway_intro.html
Look through at least the first several pages (intro, demographics, etc.) and ask yourself the following questions:
• What are the benefits of gathering media consumer direct responses to specific questions as compared to observation in a laboratory setting?
• Can you see any detriments to this approach to media research?
• Are there any moral or ethical challenges you would face in either kind of research? What are they? How could you overcome them?
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