Monday, October 1, 2007

Reading Questions: Grossberg 1

As you prepare for Wednesday, consider the following in response to the Grossberg reading, "Media and Money":

• What is the difference between "use value," "exchange value," and "surplus value"? If you bought a DVD at a video store of your favorite movie for $24.99 and it cost the production company $0.99 to make, which is which and where does the third one come in?

• What is an "economy of scale"? How do many media companies benefit from them?

• Do media companies tend to prefer a maximal or minimal amount of risk? What strategies do they employ to address this preference?

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