• According to McQuail, what are the different kinds of changes media may lead to? Have you experienced these in your own life?
• What is the basic presumption of social learning theories of media effects? What did the Bobo doll studies seem to prove about social learning?
• How do the McGuire Process Model and The Theory of Reasoned Action differ? How are they the same? Apply them to one of the two advertisements we watched in class on Monday: how are they helpful in understanding how those ads were produced?
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